Nebraska Has Dumped Its Awesome Tourism Slogan

Nebraska will be scrapping its AWESOME tourism slogan, “Nebraska:  Honestly, it’s not for everyone.”

This week, Nebraska’s tourism commission announced that it was ditching the tagline, because, “It’s a thing of the past.”  And, “Times change.  Everything has a shelf life.”

That makes it seem like it’s been around for generations, but it’s only five years old.  And it was successful.  A survey of tourists in the target market for Nebraska showed interest rising from 19% in 2019 to 39% more recently.

And Nebraska moved up to become the 41st state people were interested in visiting, up from 50th, dead last, where it was the previous four years.

Of course, it was meant to be fun and self-deprecating, something they could use jokingly in their marketing as a way to appeal to people.

But the slogan wasn’t for everyone.  The governor, Republican Jim Pillen, wasn’t  fan.  He recently called it “nonsense,” and urged the commission to find a new slogan.

It’s unclear what the next slogan will be, but in the past it was, “Nebraska:  Where the West Begins.”

(Here’s an example of how they used the tongue-in-cheek slogan.  And another.  And here’s video of Pillen ripping the slogan.)

(Nebraska Examiner)